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Dealing with the enemy
A warm welcome to Andy Todd


As I write, the warm glow left by our away win at Stoke has yet to fade. Although the 2-1 scoreline doesn’t quite reflect it, this was a match in which we were easily the superior side, particularly when it came to passing. Although there remains much of the season to go and another crucial 41 points to collect, my early fears of a season battling relegation are beginning to recede.

Among the players who looked good at Stoke were Luke Chadwick, David May, Gareth Farrelly and Andy Todd. This is an interesting list. Three of these players are on loan from North West premier league clubs. The other arrived on a free transfer from one of those local Premier clubs. Two of them have strong connections with a club which is our bitterest of rivals. May made his name playing for Blackburn, while in the case of the Todd loan a direct deal has been done between the two clubs for the first time in a generation.

‘So what?’ would be a fair reaction. What does it matter who we sign players from? To an extent, I’d agree. I’m not so interested in where players come from as what they do while they’re here. But the fact that the Todd loan was such a rare transaction, and that those at the club felt the need to comment on the matter of us signing him from Blackburn, shows that this is no ordinary signing. When last season we were linked with one or two other Blackburn players on loan, there was some predictable internet dissent. This gives us something to think about.

I think it would be safe to say that most Burnley supporters possess a deep dislike of Blackburn. I don’t necessarily think there’s anything wrong with this. Football is a tribal game, and every tribe needs a rival. I’d hesitate to use the word ‘hatred’ here, although I expect that would be how many would describe the relationship, as I feel it’s going too far. Local rivalries are pretty irrational things – football is an irrational game after all – masking the fact that supporters of local rival teams will be pretty similar people. As it happens there are also some rational reasons for disliking Blackburn. They epitomised the money-buys-success attitude of the 90s and were responsible for stoking the fires of transfer inflation. The new fans they acquired overnight when they started splashing the cash knew nothing of what it was really like to be a football supporter.

Another club all right-thinking people despise is of course Manchester Utd. They’re the football idiot’s club of choice, the favoured team of the Sky subscription holder, the home counties schoolkid, the vacuous celeb and the foreign tourist. They’re the club for anyone who’s never been to Manchester. They’re football’s equivalent of white bread, English lager or instant coffee: a heavily-marketed, ruthlessly commercial product for the masses. Urgh.

We, a proper, rather traditional football club, have just done business with these dubious institutions – and we’re all the better for it. From Man U we’ve brought in two quality players on free transfers, in the form of May and Roche, and one player on loan, Luke Chadwick, who is shaping up to be an excellent signing. And then of course from Blackburn – the club that last season we abused May for having represented – we’ve got Todd.

And I think this is terrific. I detect in some a certain grudging acceptance that, as times are hard and survival priceless, if this is what it takes, then so be it. But I go beyond that. I celebrate it. The recent loan wheeling and dealing demonstrates that while Stan may be a wily old dog of a manager, he’s one capable of learning new tricks. It tells us that the club will leave no stone unturned in its bid to improve the squad cheaply. It shows us that Burnley are thinking smart and turning a weakness to their advantage.

One of our problems as a club is that we are surrounded by current Premier League clubs. We’ve got Blackburn on our doorstep, Bolton and the Manchester clubs to the south, the Merseyside clubs to the west, Leeds across the Pennines, and to our north not much but some lakes and a load of sheep. The north west population has an embarrassment of football riches from which to choose. You don’t have to go too far from our immediate catchment area before you’re closer to the Premier League than you are to Turf Moor. This is a problem, but it’s also an opportunity. In bringing in players on loan from Blackburn, Bolton and Man U, we’re beginning to use that opportunity. In hoovering up choice leftovers from Man U’s table on free transfers, we’re making our geographical proximity count for us. Todd, for example, commented that the loan move was ideal because he didn’t have to travel or stay in a hotel. The club – in seeking to pull off a difficult feat of staying both in the first division and solvent – is making use of a valuable local resource: the over-large squads of North West Premier League teams.

This is welcome. It’s also about bloody time. It’s been a small source of exasperation that in the past other clubs seem to have found it easier to do deals with the local top division sides than we have. For once we’re not bemoaning the fact that some other club has picked up a gem. Imagine if Preston had signed Chadwick, or Bradford had borrowed Todd. We’d all be asking why we couldn’t do deals like that.

This is not to say the new reality is without its problems. It is perhaps a little humbling to admit that at present we can’t compete with our neighbours. But the name of our game is staying in the first division until the financial dark clouds blow over, and hubris won’t gain us any points. Football is a more temporary game these days. Players come and go on loan. Glen Little has twice stepped out of our first team to leave on loan, and his absence was a necessary part of the deal that brought Farrelly and Facey to the club. I find the recently flurry of loan activity in English football a bit bewildering. All these temporary transfers are going to take some getting used to, and the number of loans within the Premier League does, I think, raise questions about the legitimacy of the competition. But these are issues for the game as a whole, and not ones Burnley FC can address – it falls on us to make the rules work for our benefit. You might wish for a world in which there wasn’t such a financial divide between the haves and the rest of us, enabling Premier League clubs to run vast, well-paid squads while the majority make ends meet, but as a club we have to deal with the football world as it is rather than as we wish it would be.

Then there’s the question of loyalty, which I feel is a spurious one. There’s precious little loyalty between clubs and players these days in either direction. Players will run down contracts in the hope of a better move, while clubs will release players to hack down the wage bill. Whether they’re here for a season or a month, it’s naïve to expect players to be “loyal”. They’ll get the best deal, and whether they’re temporary or “permanent” makes no difference. In the heat of the moment, when the chance comes over or the tackle needs to be made, who’s paying their wages or where they’re expecting to be playing next month won’t be the first thing on a player’s mind. For the fans, things do feel temporary and it isn’t easy to adjust, but the way things are these days any full time member of staff can be transferred if the right offer is made, as we saw with Taylor.

Has our bitter rivalry in the past prevented us doing deals with Blackburn, even when those deals would have been to our benefit? I accept, welcome and applaud the signing of Todd. Is it too much to hope that this marks the start of a more mature response to our rivals? Can we accept that, at the moment, in terms of playing staff and wealth, if nothing else, they’re streets ahead of us?

The nature of the rivalry changed during all those long years in which Blackburn were above us. In absence, it got more ferocious. A generation emerged fired on stories of a rivalry they had never seen consummated. Did we let things get out of perspective? There were times when you got the impression folk were more preoccupied with hating Blackburn than backing Burnley. We can’t define ourselves negatively. Is anyone embarrassed that most of our songs – what singing we do these days – are about Blackburn rather than Burnley? Why can’t we offer songs about how brilliant it is to be a Burnley supporter rather than what bastards those people down the road are? We should sing to celebrate our Burnley-ness. We need to get past our local hang-ups. The rivalry can’t be the whole story. There is more to us than this.

Because – and I honestly believe this – this is a great football club we support. We haven’t got the greatest team, but we are a great club. We might have to rely on scraps to sustain our first division status, to take players on loan, to try to glean a good player from a thousand trialists, to find a free transfer bargain, but if that’s what we have to do, then fine. We’ll get our ragbag dirty dozen or so from local clubs, reserves and unexpected countries, and mould them into a team that endures and prospers. Even better, I like the realistic, pragmatic, streetwise attitude this entails. It seems to suit a place like Burnley.

Rivalries are important, but I’m glad that those who run the club aren’t allowing our deepest rivalry to obstruct our progress. I am tremendously encouraged by the response of our supporters to the new players. It seems people have grasped the new reality. May has been accepted without question, and few would disagree that he has improved the team. Todd, on his debut at Stoke, got songs of support. Admittedly some of this may come from gratitude that, after a ropey start to the season, we have two proper defenders who can stop the other lot putting the ball in the net, but I welcome the pragmatism of our approach.

I am happy that we have got hold of some good players from our local rivals; some permanently, some for the season, and some for perhaps a short time. They’ve improved the team. While they’re at Burnley, those players are nothing other than Burnley players, and as such they are entitled to our support. So to Facey, Farrelly – and particularly to Andy Todd – welcome to Burnley. We hope you enjoy playing for a great club like us.

Firmo
September 2003


As with all articles on the site, the views expressed in the comments section are those of the individual contributor, and do not necessarily reflect the view of the Burnley FC London Supporters Club

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The London Clarets
The Burnley FC London Supporters Club